This video is being premeired on Magnet Magazine
Marisa Cerio of Boy Genius and I collaborated on a experimental music and art show by the Verrazano bridge a few years ago. The first year I created an abstract narrative to play behind her band. The next year, I curated an experimental film exhibiton bringing 8 filmmakers local and around NYC to screen.
Besides our affinity to off-color humor, creatively I loved working with her, Jason, Lisa, and Jeff on this music video. I can’t stress how hard working, responsible and punctual people are appreciated. In bringing the resources together in directing this video, it was a no-brainer to call on the services of director of photography Hugh Mackey. It was the first video I shot on HD, and wanted to make sure that the DP had a good sense of what New England locales look like. Hugh, originally from Ticonderoga, lent some great insight in bringing Boy Genius’ vision to fruition.
In 2007, I worked as the Director of Photography on a music video for world renown rapper Dres from Blacksheep. On a low budget, and the resilient work ethic of the people involved, we were able to put this music video together.
At the time, I had done a few music videos for other local indie bands in Staten Island and wanted to push my skill at telling simple narratives through music videos. Andrew, who had moved to Staten Island a year prior, had seen some of my work and was very interested in collaborating on making a simple music video.
Honestly, because of my affinity for Andrew’s music, and after seeing what he was able to do with just a point and shoot digital camera, I was slightly intimidated that whatever I came up with would not be up to par. After a couple of preproduction meetings, I realized that what I may have lacked in filmmaking prowess, I made up in loving to work with people. Andrew’s willingness and openness to my desire for structure and plot, was wonderful. Not only were we able to see eye to eye very quickly, but was able to incorporate one of our principal actor’s (Annabelle Merola) ideas as well.
The idea was simple. Andrew came to me and said, “I want to do a music video with kids and something very straight-forward and simple.” After listening to the song, the first thought in my head was my friend Annabelle, whose charisma and childlike exuberence, was catalyst enough to want to shoot it in her school. Her principal and all the students were so generous in facilitating the music video.